We are all well aware of how easily we succumb to suggestions – our entire economy thrives on this fact. I often wish I could implement child locks on my credit cards while browsing through Instagram. Just this morning, I came close to purchasing a sweatshirt that read “Muscle Mommy” in the font from the Barbie movie. This susceptibility to influence is particularly evident in TikTok; a study conducted by the marketing agency MGH revealed that 60% of surveyed TikTok users expressed interest in visiting a new destination after watching a TikTok video about it. Undoubtedly, the platform wields significant influence as a powerful tool for both the travel industry and consumers.

This implies that destinations frequently showcased on TikTok are likely to find their way onto more people’s “must travel” lists. JeffBet conducted research to identify the top 10 most hyped cities on TikTok. They based their determination on the number of hashtag views for each city on the app. The videos included in this analysis had tags like #travel, #travelguide, or #travel2023. By examining these metrics, JeffBet sought to gauge the popularity and influence of each city among TikTok users.

Here are the top 10 cities, ranked by the number of hashtag views they each have on TikTok:

  1. Seoul: 1,000,931,500
  2. Paris: 481,305,224
  3. Barcelona: 101,882,604
  4. Amsterdam: 72,201,405
  5. Singapore: 62,890,900
  6. Bangkok: 34,386,100
  7. Rome: 29,500,000
  8. Istanbul: 28,580,845
  9. New York: 24,338,600
  10. Tokyo: 23,666,700

These numbers indicate the immense popularity and appeal of these cities among TikTok users. As featured destinations on the platform, they have garnered significant attention and interest from travellers worldwide. Whether it’s Seoul’s vibrant culture, Paris’s romantic ambience, or Amsterdam’s picturesque canals, each city’s unique charm has captured the imagination of TikTok users, making them must-visit destinations for many who seek to explore the world.

1. Seoul

Seoul, the vibrant capital of South Korea, is a captivating vacation destination that seamlessly blends ancient traditions with modernity. This bustling metropolis offers an unforgettable experience for travellers seeking a mix of cultural heritage, technological marvels, and mouthwatering cuisine. One of the city’s most alluring features is its rich history, visible through its impressive palaces, temples, and traditional hanok villages. Visitors can step back in time at Gyeongbokgung Palace, marvel at the intricate architecture of Changdeokgung Palace, or explore the charming Bukchon Hanok Village, where well-preserved traditional houses line narrow alleyways.

For those with a passion for modernity, Seoul provides an unparalleled shopping experience. The city is home to some of the world’s largest and most cutting-edge shopping districts, such as Myeongdong and Gangnam, where luxury boutiques, trendy fashion stores, and futuristic technology shops await. Beyond shopping, Seoul’s nightlife is legendary, offering an array of lively bars, clubs, and karaoke rooms where locals and visitors alike come together to unwind and create lasting memories.

Additionally, Seoul is a haven for food enthusiasts. Korean cuisine has gained international acclaim for its bold flavours and diverse dishes, and Seoul is the perfect place to indulge in this culinary journey. From sizzling Korean BBQ to savoury kimchi, from spicy tteokbokki to comforting bibimbap, the city’s food scene will satisfy every palate. For an authentic experience, street food markets like Gwangjang Market and Namdaemun Market offer an array of delectable snacks and meals to tantalize your taste buds.

2. Paris

Paris, the “City of Lights,” is an enchanting vacation destination that has captivated travellers for centuries. Renowned for its romantic ambience, iconic landmarks, and world-class art and culture, Paris offers an unparalleled experience for visitors. The Eiffel Tower stands tall as an emblem of the city, offering breathtaking views of the skyline from its observation decks. Strolling along the Seine River, meandering through charming neighbourhoods like Montmartre, and exploring the grand architecture of the Louvre Museum are just a few of the countless activities that beckon travellers to immerse themselves in the city’s timeless charm.

Paris is a haven for art enthusiasts, boasting an abundance of museums and galleries that showcase some of the world’s most treasured masterpieces. The Louvre, home to the famous Mona Lisa and countless other artistic wonders, is a must-visit for any art lover. The Musée d’Orsay houses an impressive collection of impressionist and post-impressionist works, while the Centre Pompidou offers a glimpse into contemporary art. The city’s artistic legacy is also reflected in its theatres, music venues, and fashion houses, making it a cultural hub that celebrates creativity in all its forms.

Of course, no visit to Paris would be complete without savouring its delectable cuisine. Parisian cafes, with their inviting terraces, offer the perfect setting to indulge in a leisurely coffee and croissant. The city’s culinary scene is rich and diverse, with a wide array of bistros, brasseries, and Michelin-starred restaurants offering gastronomic delights. From the flaky goodness of a buttery croissant to the rich flavours of coq au vin or boeuf bourguignon, Parisian cuisine is a delightful journey for foodies.

3. Barcelona

Barcelona, the lively capital of Catalonia, Spain, is a captivating vacation destination that seamlessly blends a rich history with a vibrant modern culture. This coastal city is renowned for its unique architecture, most notably the iconic Sagrada Família designed by the legendary architect Antoni Gaudí. Visitors can explore Gaudí’s other masterpieces, such as Park Güell and Casa Batlló, which showcase the city’s distinctive architectural style. Beyond Gaudí’s works, Barcelona boasts a plethora of historical sites, including the Gothic Quarter with its narrow medieval streets and the enchanting Montjuïc Hill with its scenic views and historic castle.

One of Barcelona’s greatest draws is its beautiful beaches that line the Mediterranean coast. Playa Barceloneta, the most famous urban beach, offers a fantastic blend of sunbathing, beach sports, and beachfront restaurants serving delicious seafood. The city’s coastal promenade, known as La Rambla, is a bustling boulevard filled with street performers, shops, cafes, and a lively atmosphere, making it a perfect spot for a stroll.

Moreover, Barcelona is a paradise for food lovers. The city’s culinary scene is a fusion of traditional Catalan cuisine and innovative culinary trends. Visitors can indulge in tapas, a delightful variety of small dishes meant for sharing, and try local delicacies like paella and seafood fideuà. Exploring vibrant markets like La Boqueria is a feast for the senses, offering a wide array of fresh produce, cured meats, cheeses, and other delights.

4. Amsterdam

Amsterdam, the capital city of the Netherlands, is a charming and picturesque vacation destination that offers a delightful blend of history, culture, and scenic beauty. Known for its iconic canals, Amsterdam’s waterways weave through the city, creating a postcard-perfect backdrop that invites visitors to explore on foot, by bike, or on a leisurely boat tour. The city’s historic canal belt, a UNESCO World Heritage site, is a treasure trove of 17th-century architecture, with charming narrow houses lining the water’s edge, showcasing the city’s rich past.

Art and culture thrive in Amsterdam, making it a haven for art enthusiasts. The city houses world-class museums such as the Rijksmuseum, which displays masterpieces by Rembrandt and Vermeer, and the Van Gogh Museum, home to a vast collection of works by the celebrated artist. The contemporary art scene is equally vibrant, with galleries and exhibition spaces showcasing cutting-edge art and design. Visitors can also immerse themselves in Dutch history at the Anne Frank House, which provides a poignant and moving insight into the life of Anne Frank during World War II.

Amsterdam’s open and liberal attitude adds to its unique charm. The city’s famous “coffee shops” offer legal access to cannabis products, and its diverse neighbourhoods cater to a wide range of interests. From the trendy Jordaan district with its boutiques and cafes to the bustling Albert Cuyp Market offering a taste of local flavours, Amsterdam provides an eclectic experience for every type of traveller.

5. Singapore

Singapore, a dynamic island city-state in Southeast Asia, is a captivating vacation destination that effortlessly combines modernity with a rich cultural heritage. Despite its small size, Singapore offers an array of experiences that cater to all types of travellers. The city’s iconic skyline is dominated by architectural marvels such as the Marina Bay Sands and Gardens by the Bay, creating a stunning contrast with the lush greenery of the city’s numerous parks and nature reserves.

Singapore is a paradise for food enthusiasts, offering a diverse culinary scene that reflects the city’s multicultural population. From hawker centres serving affordable and delicious local dishes like Hainanese chicken rice and laksa to upscale restaurants with Michelin-starred chefs dishing out gastronomic delights, Singapore is a true food lover’s haven. The blend of Chinese, Malay, Indian, and other Southeast Asian influences ensures a delightful fusion of flavours that will leave your taste buds tingling with joy.

Moreover, Singapore provides an array of activities and attractions to suit every interest. For shopaholics, the Orchard Road shopping district is a retail paradise, offering everything from high-end luxury brands to quirky boutiques. Families can enjoy thrilling adventures at Universal Studios Singapore or visit the interactive displays at the futuristic Gardens by the Bay. For those seeking a cultural experience, the colourful neighbourhoods of Chinatown, Little India, and Kampong Glam are a must-visit, offering a glimpse into Singapore’s multicultural heritage.

6. Bangkok

Bangkok, the bustling capital of Thailand, is a vibrant and enchanting vacation destination that offers a fascinating blend of ancient traditions and modernity. Known for its ornate temples, lively street markets, and bustling nightlife, Bangkok never fails to captivate its visitors. The city’s iconic Grand Palace, with its intricate architecture and revered Emerald Buddha, stands as a testament to Thailand’s rich history and cultural heritage. Wat Pho, another must-visit temple, houses the largest reclining Buddha in Thailand, offering a serene and awe-inspiring experience for travellers.

Beyond its cultural treasures, Bangkok is a shopper’s paradise. From sprawling markets like Chatuchak Weekend Market, where you can find everything from souvenirs to exotic pets, to luxury malls like Siam Paragon and CentralWorld, Bangkok offers a diverse shopping experience to suit all tastes and budgets. Food enthusiasts will also be delighted by the city’s street food scene, where bustling food stalls offer an array of tantalizing dishes like Pad Thai, Tom Yum Goong, and mango sticky rice. Exploring the flavours of Bangkok’s cuisine is an adventure in itself, and the city’s diverse culinary offerings are sure to satisfy even the most discerning palates.

Bangkok’s lively and bustling atmosphere extends into its nightlife, making it a city that never sleeps. The bustling streets come alive with neon lights, music, and laughter as locals and tourists alike enjoy the city’s bars, nightclubs, and rooftop bars. The vibrant nightlife scene, especially along Khao San Road and Sukhumvit, offers a taste of Bangkok’s energetic and electric ambience, ensuring that visitors can revel in a truly unforgettable experience.

7. Rome

Rome, the eternal city, is a captivating vacation destination that is steeped in history, art, and culture. As the heart of the ancient Roman Empire, Rome boasts an impressive array of historical landmarks and iconic ruins. Visitors can step back in time at the Colosseum, the grand amphitheatre that once hosted gladiator battles and ancient spectacles. The Roman Forum, a sprawling complex of ancient ruins, offers a glimpse into the daily life of the ancient Romans. The Pantheon, with its magnificent dome and stunning architecture, remains a marvel to this day.

Art lovers will find themselves in awe of Rome’s world-class museums and galleries. The Vatican Museums house a vast collection of artistic treasures, including Michelangelo’s awe-inspiring frescoes in the Sistine Chapel. St. Peter’s Basilica, a Renaissance masterpiece, is a symbol of the city’s deep religious heritage. The city’s numerous piazzas and fountains, such as the famous Trevi Fountain, add to Rome’s romantic allure and provide picturesque spots to sit back and take in the city’s timeless beauty.

Beyond its historical and artistic riches, Rome is a culinary haven, offering a delightful mix of traditional Italian dishes and modern gastronomy. The city’s trattorias and osterias serve up classic Roman cuisines, such as pasta carbonara, cacao e pepe, and supplì, while its gelaterias offer a sweet treat to cool down during the warm summer months. Exploring Rome’s narrow cobblestone streets and stumbling upon quaint cafes and local markets is a culinary adventure in itself.

8. Istanbul

Istanbul, a mesmerizing metropolis that straddles two continents, Europe and Asia, is a captivating vacation destination that offers a seamless fusion of ancient history and modern charm. With its rich heritage as the former capital of both the Byzantine and Ottoman Empires, Istanbul is a treasure trove of historical landmarks and architectural wonders. The iconic Hagia Sophia, with its stunning dome and intricate mosaics, stands as a testament to the city’s illustrious past. The Blue Mosque, known for its striking blue tiles and six minarets, is a masterpiece of Ottoman architecture that continues to inspire awe.

The city’s vibrant markets, such as the Grand Bazaar and the Spice Bazaar, are a feast for the senses. Visitors can immerse themselves in a whirlwind of colours, scents, and sounds as they navigate through the labyrinthine alleys filled with stalls offering spices, textiles, ceramics, and intricately handcrafted souvenirs. The bustling markets offer a glimpse into the city’s bustling and diverse cultural tapestry.

The Bosphorus Strait, which divides the city into European and Asian sides, adds to Istanbul’s allure. A cruise along the Bosphorus offers breathtaking views of the city’s skyline, historical landmarks, and picturesque waterfront mansions. Visitors can also explore the charming neighbourhoods on both sides of the strait, each with its unique character and charm.

9. New York

New York City, the iconic “Big Apple,” is an electrifying vacation destination that pulsates with energy and offers an unmatched array of experiences. As one of the world’s most cosmopolitan cities, New York is a melting pot of cultures, making it a hub for arts, entertainment, and culinary delights. The city’s skyline is dominated by legendary landmarks like the Empire State Building, One World Trade Center, and the Statue of Liberty, all of which provide awe-inspiring views and a sense of the city’s grandeur.

For culture enthusiasts, New York’s renowned museums, theatres, and galleries offer a wealth of artistic treasures. The Metropolitan Museum of Art houses an extensive collection of art from around the world, while the Museum of Modern Art (MoMA) showcases cutting-edge contemporary works. Broadway, the epicentre of live theatre, hosts an array of world-class shows and musicals, ensuring an unforgettable night out.

New York’s culinary scene is just as diverse as its culture. From iconic street food like hot dogs and pretzels to Michelin-starred restaurants offering gastronomic delights, the city caters to every palate. The mix of cultures also means you can indulge in authentic cuisine from virtually any corner of the world. Exploring the diverse neighbourhoods, from Chinatown to Little Italy and beyond, provides a taste of the city’s multicultural flavours.

10. Tokyo

Tokyo, the bustling capital of Japan, is a captivating vacation destination that seamlessly blends ancient traditions with cutting-edge technology and modernity. As one of the world’s most populous and vibrant cities, Tokyo offers an array of experiences that cater to every traveller’s interests. The city’s skyline is a mix of towering skyscrapers and historic temples, showcasing the harmony between the old and the new. Iconic landmarks like the Tokyo Skytree and Tokyo Tower provide panoramic views of the city’s urban sprawl, while serene gardens like the Meiji Shrine and the Imperial Palace East Gardens offer an escape into tranquillity.

For those seeking a taste of Japanese culture, Tokyo’s neighbourhoods are a treasure trove of experiences. From the vibrant shopping mecca of Shibuya with its famous scramble crossing to the traditional charm of Asakusa with the Senso-ji Temple, each area boasts its unique character. A visit to a traditional tea ceremony or witnessing the precision and elegance of a sumo match provides insights into Japan’s rich cultural heritage.

Tokyo’s culinary scene is a delight for food enthusiasts. The city boasts an abundance of Michelin-starred restaurants, offering the finest in Japanese cuisine, including sushi, tempura, and kaiseki. For a more casual experience, street food markets like Tsukiji Outer Market and Ameyoko Market offer a taste of local favourites like takoyaki and teriyaki. Tokyo’s reputation as a food capital extends to its diverse international offerings, with a wide range of international cuisines available to satisfy every palate.